Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens sits down with DJ Fairley for an unfiltered conversation about setbacks, clarity, branding, and what it really takes to thrive in today’s real estate landscape. From recovering from injury to navigating tough markets, DJ shares how discipline, daily wins, and focusing on health fueled his best year ever. The two also unpack the role of clarity in leadership, why branding is the future of real estate, and how consistency builds both trust and long-term success. This is a raw and practical masterclass on resilience, clarity, and leading your business through uncertain times. What You’ll Learn in This Episode Turning Setbacks into Strength How DJ bounced back after a major injury and still delivered his best year Why mindset, daily wins, and health are the foundation of success The power of stopping excuses and winning one day at a time Clarity Over Chaos Why procrastination is often caused by lack of clarity The “squeegee effect” of consistently resetting your vision How to use weekly planning and accountability partners to stay aligned The dangers of chasing status instead of long-term freedom Branding & The Future of Real Estate Why “the best marketer always wins” in 2025 and beyond Lessons from Alex Hormozi’s record-breaking book launch The shift to AI-powered consumers and what that means for agents Why reputation is your ultimate brand—and how to protect it Habits, Health & High Performance Why health is the foundation of mindset and consistency How daily steps and fundamentals translate into real estate success The importance of consultative selling—being the guide, not the hero Why consistency in small metrics (calls, appointments, signed deals) creates big results Resources & Mentions – One-on-one coaching, clarity, and accountability Scaling Up by Benjamin Hardy – Framework for clarity and growth The AI Driven Leader by Jeff Woods – A must-read for leaders in an AI-powered market The Miracle Morning by Hal Elrod – Daily framework for success Can’t Hurt Me by David Goggins – Building resilience and mental toughness StoryBrand by Donald Miller – How to position yourself as the guide, not the hero Final Takeaway Success in real estate—and in life—doesn’t come from shortcuts. It comes from clarity, consistency, and connection. Build habits that support your health, clarity that guides your actions, and a brand that earns trust. Do the hard things daily, and the results will follow. “Win every day. Don’t worry about how far the mountain is—just take the next step.” – DJ Fairley Connect with Us: Instagram: LinkedIn: Facebook: If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥
