Start with the end in mind. We should think about our long-term vision and goals for our business and then work backward from there. By aligning our daily actions with our overall objectives, we can ensure that we're making progress toward our goals. Additionally, starting with the end in mind helps to keep us motivated and focused on what's important. What is your vision for your business? What goals do you hope to achieve? Are your goals commitment-worthy? Not having commitment-worthy goals will only lead to compliance. You go through the motions because you think you should, but you're not really invested in the outcome. Compliance is simply not enough. If you want your business to thrive, you need to have goals that are worth committing to. That means goals that are challenging, but also achievable. With our every goal, we have to make sure that it is moving us one step closer toward our vision.
