Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social.
Discover why social isn’t just a trend, how to balance brand awareness with demand generation, and why vanity metrics are signals, not goals. Emeric also dives into how AI can multiply your efforts (for better or worse), and what it really takes to create memorable content that drives lasting ROI.
🎧 Actionable takeaways:
Treat engagement as feedback, not a scoreboard
Run campaigns that drive both awareness and demand
Let AI handle the busywork, so you can focus on strategy
At the end of the day, the brands people remember are the ones that win.
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