Traditionally, when we talk about marketing (especially in an online business) we're talking about funnels. But, I’ll be honest with you - I don't really like the way that we look at our target market when we think about a traditional marketing funnel. Also, marketing funnels use techniques that I find a bit questionable.
I'm not here to tell you that marketing funnels don't work, because they definitely do. But they're not the way that I really want to do business and they're not the way that I think you want to do business either. Because business is messy enough without feeling embarrassed and grossed out by your own marketing strategy. So what the heck are we supposed to do then? If funnels are out what's in?
Your marketing roadmap! Simply put, your marketing roadmap is made up of strategic touch points that help your ideal clients find their way to your offer. And the best part is - you won’t feel gross!
In today’s episode, we cover:
- Funnels are out; Marketing Roadmap is in
- Traditional Marketing Strategy vs Marketing Roadmap
- How to be authentic while still having fun with your marketing strategy
- The Marketing Roadmap Concept, supporting your client in reaching their destination
- How to create a Marketing Roadmap and the importance of delivery
- You, your ideal clients and the open roadmap to success
Shout out to my dog for not barking, my editor Krissy for doing her thing, and my friend Devin for letting me use his music. Their links (minus my dog's) are below.
