How important are marketing and content strategy for scaling your business as an entrepreneur?
If you are past that beginner stage and are in the messy middle of your business, it’s time to take your marketing seriously. In today’s episode, I sat down with my guest, Olivia Wheeler to talk about this and so much more!
Olivia Wheeler is a passionate and faithful designer and agency owner behind Acton Circle, the graphic design and web agency on a mission to help nonprofits cultivate strong relationships and expand their outreach with modern, captivating design.
In today’s episode, we cover:
- Olivia’s background, how she got into graphic design and what made her start her own design studio in 2019
- What was a turning point for Olivia when it comes to scaling her business and how the pandemic affected her marketing strategy
- The reason why Olivia decided to focus her business on nonprofit and purpose driven organizations
- How Olivia plans out her content and marketing strategy and how she manages her team
- The biggest challenges Olivia faces in working with clients and her plans for Acton Circle in the future
Resources mentioned in this episode:
Shout out to my dog for not barking, my editor Krissy for doing her thing, and my friend Devin for letting me use his music. Their links (minus my dog's) are below.
