In today’s episode, I am joined by Lucy who is a personality-driven copywriter. She writes mostly for powerful women, in a variety of industries, who want to stand out online and make more sales. And the way they do that is with their copy, which is the salesperson who is working for them 24 hours a day.
Lucy started her business “My Write Hand Woman” to help strong women entrepreneurs build bold brands, create a community, and grow their businesses. She is here today to talk about the struggles of starting her business and overcoming challenges in the “middle”. From her own rookie mistakes to creating a successful business with strong values, Lucy is here today to share it all!
In today’s episode, we cover:
- Lucy’s journey from business school to copywriting and starting her own business
- The challenges in your business once you get to the “middle” and how to overcome it
- Lucy’s experience with scaling her business and rookie mistakes she made along the way
- How Lucy choose her business values and how she makes sure they show up in her business
- The Copy Roast: Lucy’s offer to audit your copy and give you BS-free writing advice
- Lucy’s process of auditing your copy - providing actionable suggestions and verbal edits
- Balancing different offers within your business and making them all work together
- A week in Lucy’s business and her business model
- Stressing out about pricing as a beginner and Lucy’s experience with determining her prices
- Breaking out of your routine and how Lucy is balancing her business with her travels
- Lucy’s future plans for her business
Thank you so much for joining me!
Resources mentioned in this episode:
Shout out to my dog for not barking, my editor Krissy for doing her thing, and my friend Devin for letting me use his music. Their links (minus my dog's) are below.
