A conversation about Ethical Influence with Brian Ahearn, personally trained by Robert B. Cialdini, Ph.D., and one of only a dozen Cialdini trainers in the world.
Among the valuable gems in this stimulating conversation with Brian:
* 3 things that differentiate ethical influence from manipulation
* A concise summary of the 7 principles of persuasion
* An acronym to help us D.E.A.L. with differing styles
* Concrete examples to help us learn the practical application of this wisdom
