Jean-Paul Gedeon is the CEO at JPG Media, one of Hawaii’s most unique print and design B2B service companies, and a member of the Entrepreneurs’ Organization of Hawaii. From an early age, Jean-Paul was an entrepreneur. His high school project quickly turned into a successful business, and this experience gave him the necessary skills to begin JPG Media. He invented and successfully patented the "Super Divider," a grocery checkout divider used to display advertising in supermarket checkouts.
What can you do to optimize your marketing strategy? Do you want solutions to the challenges and problems you’re facing with targeting your audience?
Jean-Paul Gedeon saw a gap in the market for an innovative and unique marketing product — a double-sided shelf rail for advertising brands at eye-level. As a seasoned entrepreneur, Jean-Paul knew the steps to patent and manufacture his product. He made an effort to understand and measure what drives consumers and boosts performance. How did he do it?
On this episode of the Rising Entrepreneurs Podcast, John Corcoran sits down with Jean-Paul Gedeon, entrepreneur and CEO of JPG Media. Jean-Paul shares the inspiring story of his journey from starting a high school brand and turning it into an enduring enterprise, how to mitigate obstacles in product marketing, and the Entrepreneurs’ Organization as a tool for growth.
