This week our host Brandi Starr is joined by CMO in Residence Eric Eden to discuss Leading at a Venture Capital Firm.
As the Chief Marketing Officer at InGO, with 20 plus years of experience in technology marketing for internet services and SaaS solutions, Eric Eden joins Brandi in discussing the ins and outs of the role of a CMO at a Venture Capital Firm.
Sharing his expertise stemming from real life experience building successful marketing teams, implementing marketing technology solutions effectively, driving demand in B2B marketing and increasing shareholder value with best-in-class marketing initiatives, Eric is the ideal expert to take listeners through what it means to lead at a Venture Capital Firm.
From the power of referrals, and the evolution of B2B marketing, to why customization matters, this episode is packed full of insights and strategies valuable for any CMO.
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