Not Including IT in Revenue Discussion Can Stifle Growth
To marketing leaders IT is more often viewed as a roadblock than an ally. IT is typically thought of as a back-office function focused on governance, security, infrastructure, etc. Rarely is IT brought into strategic discussions on revenue. This week's guest Monique Weeks, Vice President of Information Technology at PT Solutions Physical Therapy, comes to the couch to challenge the norm. "Customer experience is what drives revenue, the way that people interact with your brand at every touch point is why they choose to buy, why they choose to stay. There are things that directly impact the customer experience that IT owns." Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, or Google Podcasts and find more episodes on our website RevenueRehab.live.
