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Watch the full episode: https://youtu.be/PjT9Z-7YZgk 

In this spotlight of episode 359, the conversation explores Broad River Retail's unique approach to leadership through the concept of being "in a position to impact" (P2I). Rather than relying solely on observation and post-sale feedback, leaders are encouraged to actively engage alongside Memory Makers and guests in the moment—creating opportunities to support, coach, and maximize every customer interaction as it happens.

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