Welcome back to the second part of our conversation with Kota Bennett on "Stories from the River." Host Charlie Malouf sits down with Kota Bennett to discuss the importance of perseverance in his career and Broad River's recognition as one of the industry's best places to work. The company's family-like culture, approachable management, and strong employee appreciation create an environment conducive to both personal and professional growth.
Despite being naturally shy, Kota has excelled in sales by utilizing the "C4 Sales Process" — Connect, Customize, Commit, and Continue—which fosters personalized customer experiences and builds lifelong relationships.
Kota emphasizes the importance of continuous learning, goal setting, and maintaining a positive mindset. He credits his consistent success to deliberate learning, a proactive approach to handling objections and rejections, and the motivation from annual jackpot bonuses. Personal anecdotes, such as helping a customer who lost her home to a fire and overcoming brain cancer in his youth, illustrate his gratitude and zest for life.
He advises new sales associates to develop mental resilience and continually refine their skills outside of live interactions. Kota's story, along with praise from colleagues and reflections on the company's cultural events, underscores the supportive and growth-oriented environment at Broad River, offering a transformative experience for those considering joining.
Publisher's Note: Please note that we have unfortunately lost access to the video file from the original interview, but we made the decision to publish this two-part conversation with the audio files that were preserved along with photos of Kota and photos taken during our recording day on Friday, June 28, 2024.
This episode on YouTube: https://youtu.be/8g71IOwIops
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