Watch on YouTube: https://youtu.be/CC8Mhec1opM
In this spotlight from episode 372 of Stories from the River, Charlie Malouf and Kim Harkness explore how Broad River Retail's marketing team has evolved alongside the company's growth. Kim reflects on the early days of supporting 15 stores with a small team, wearing many hats and learning the business from the ground up, and how those experiences shaped the team's approach as Broad River expanded into new markets.
The conversation highlights the importance of specialization as the organization scales, including the evolution of roles across analytics, production, playbook development, and store communications.
Books mentioned: What Got You Here Won't Get You There by Marshall Goldsmith - https://www.amazon.com/What-Got-Here-Wont-There/dp/1401301304
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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com
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