What happens when life throws you a crisis that pulls you out of your business overnight? In this powerful episode, Victoria Collier sits down with Jennifer Goddard, CEO and co-founder of Integrity Marketing Solutions, to share how she faced a rare, aggressive cancer diagnosis—and how her business not only stayed afloat, but thrived without her. This isn't theory. It's real-life proof of why systems, culture, and succession planning matter.
3 Key Takeaways
Systems Save Businesses: Documented processes and SOPs gave Jennifer's team the roadmap they needed to operate and even expand without her daily involvement.
Culture is Everything: A strong, values-driven team culture allowed her staff and family to step up with confidence and lead effectively.
Crisis-Proofing Matters: Whether through health issues, unexpected absences, or other life events, planning for continuity is not optional—it's essential.
About Our Guest
Jennifer Goddard is the CEO and co-founder of Integrity Marketing Solutions, a digital marketing agency serving estate planning and elder law attorneys nationwide. With more than 30 years in business, Jennifer has built her firm on a foundation of integrity, innovation, and client service. She is also the host of The Marketing Lawcast and a passionate advocate for business resilience and succession planning. Jennifer's story of overcoming cancer while her business thrived is a testament to her leadership, her team, and her unshakable belief in living with purpose.
The Marketing Lawcast
https://podcast.marketinglawcast.com/1806835/episodes
Connect with Jennifer Goddard
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Connect with Victoria Collier
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