Many conversations have started from the book The Go Giver by Bob Burg and John David Mann. One which I would like to discuss today which is the Law of Authenticity - takes a look at the negative impacts which ‘fake it till you make it’ can have on a persons life and the positives that Authencitiy can provide. In this series, I speak to Ian Lowe from http://www.eccoh.co/ who lives and breathes the concepts in this brilliant parable. The Law of Authenticity – The most valuable gift you have to offer is yourself...