I am thrilled to have my incredible special guest, Christina Christoforou, on the show today. Christina is a certified Chartered Accountant and Virtual Chief Financial Officer (CFO) with over 20 years of experience in finance. She provides financial strategy to UK expert service providers such as Consultants or Agency Owners to build a 7-figure profitable business that they can exit, sell or leverage for personal wealth.
Christina is a virtual CFO for many businesses, and she has her eyes on my business as well. Her mind is just brilliant, and in this episode we’re diving into all things cash, profits, money, and how to scale to a very profitable seven figure business and beyond.
What You’ll Learn:
- How Christina became passionate about supporting businesses as a CFO
- The difference between having an accountant and a CFO
- When is the right time for a business owner to hire a CFO?
- The most common mistakes business owners make with finances
- Why your accountant might be keeping you poor
- The right way to look at taxes and why you should not try to avoid them
- Why profits are so important for entrepreneurs
- What is the lifeblood of every business? (it’s NOT sales and profits)
Understanding the numbers in your business will help you use them in a way that works for you, and will help you grow your business or even open a second successful business. By knowing your numbers, you get empowered to live your bigger vision and make it happen faster than ever before.
Resources:
- Connect with Christina Christoforou on Instagram: https://instagram.com/christinachristoforou
- Download the Free Cashflow Tracker https://cmnc.kartra.com/page/skyrocket-your-business
- Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast
- My FREE Business Bottleneck Diagnostic Tool: https://www.roseradford.com/diagnostic
- Apply for Freedom Accelerator https://www.roseradford.com/apply
- Visit my website https://www.roseradford.com/
- Find me on Facebook https://www.facebook.com/rosekirbycoach1
- Find me on Instagram https://www.instagram.com/iamroseradford/
- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/
