Too often, bank ad campaigns try to appeal to everyone. Or, even just a single generation like “Millennials” or “Gen Z”. But Millennials alone could be 26, or 41, with very different banking needs. By narrowing down your audience, you’ll become customer-focused and increase your marketing’s effectiveness.
In this episode, Dan Novalis and Chris Bates discuss some methods of narrowing down your audience and creating campaigns that get people excited. They discuss the importance of transitioning from product-focused campaigns to problem-focused campaigns, modern marketing vs. traditional marketing, and putting the customer first.
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