Description

The "We Tried That" Problem

Real quotes:

"We tried Google Ads and they didn't work."

"We did SEO for a couple months and nothing happened."

"Direct mail was way too expensive for what we got out of it."

If you've heard, or said, any of these – this episode is for you!

We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country.  Spoiler: it's almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.

In this episode:

• ·         Why banks often blame the channel
• ·         The "underdosing" trap – what happens when you run a digital ad with too little budget
• ·         How the platforms themselves are incentivized to get you to spend, not to strategize
• ·         How to match tactics to your audience instead of just copying what bigger banks do
• ·         A framework for evaluating the root cause of success or failure of a campaign

Resources mentioned:

·         The Bank Marketing Show Website: bankmarketingshow.com 

·         The Bank Marketing Minute Newsletter: bankmarketingminute.com

·         Get in touch: contact@bankmarketingshow.com