To wrap up 2022, and celebrate the first year of the Bank Marketing Show, Chris and Dan re-visit the best bank marketing tidbits from the first 22 episodes. They break it down into four main categories you won’t want to miss: real community engagement, industry leadership, marketing partners, and the power of marketing.
One good decision can create a good day. There’s power in storytelling: big banks can’t tell a community story the way community banks can. Be more human. Be a storyteller, not a product pusher, and really connect with your community audience.
Topics Include:
- What it means to be a community bank
- The power of being authentically you
- What happens when you focus on your own personal development
- Why your interpersonal work relationships are important
- The importance of being engaged with your community and other bank marketers
- What happens when you’re intentional and focused on what you market
- Why it’s essential to find marketing partners and experts in each area
- How content is about connecting with your target audience
- Why you need to tell stories about your products
Resources Mentioned:
- Website: The Bank Marketing Show, bankmarketingshow.com
- Episode 3: Adam Koishor, Credit Union Marketing Executive
- Episode 4: Shannon Aker, President, Bank of Brookhaven
- Episode 6: Chris Kellum, Author, “Igniting Your Purpose”
- Episode 7: Gordon Fellows, President & CEO of Mississippi Bankers Association
- Episode 10: Jim Perry, Senior Strategist, Market Insights
- Episode 12: John McNair, President, CBA of GA
- Episode 13: Shondell Varcianna, Owner, Varci Media
- Episode 15: Emily Mays, Chief Administrative Officer, Community Spirit Bank
- Episode 20: Ben Pankonin, CEO, Social Assurance
- Episode 21: Dave Jesiolowski, Author, “One Decision Can”
- Episode 22: Eric Cook, Founder, The LinkedBanker
