There’s a lot of talk about an upcoming recession and how it will affect spending habits. It’s essential that financial institutions keep up their digital marketing to ensure brand awareness. In fact, a recent study showed that Americans are collectively sitting on $1.7 trillion in excess savings, which is giving many people a bit of a cushion. There’s a lot of opportunity for banks, even during economic downturns.
In this episode, Dan Novalis, Chris Bates, and Shannon Walion Dominguez discuss tactics to help banks navigate the current economy. They also discuss why banks should promote low-risk saving ventures such as CDs, the opportunity to gain customers, social media, hyper-focused potential customers, brand awareness, video campaigns, and more.
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Shannon Walion Dominguez is the Senior Director of Client Success at Brkthru where she handles sales and consulting for their advertising agency partners in the Southeast and Midwest. She and her husband, Chris, are proud parents to a son and have a baby on the way! In her spare time, you can find her with their rescue pup, Alpha, and their two rescue horses, Brave and Cowboy. Someday, she hopes to run an animal sanctuary.
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