We’ve met a lot of bank and credit union marketing teams – and we’ve noticed some commonalities among those that see more success in their efforts. In this episode, we talk about the role of a marketing director (or VP, or manager, or any lead marketer at a bank) – and the things we see in our work that are most impactful to personal career growth and organizational success (which are highly correlated!).
This episode covers a lot of ground – the essential traits that define top-performing marketing professionals, the importance of building strong internal relationships, and ways the most successful leaders maintain focus on their plans and avoid being distracted by shiny objects (of which there are many in tech and digital marketing today!).
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