Description

How do you grow your bank’s social media presence without relying on your bank's own profiles? 

Most banks don't - but in this episode, Chris and Dan explore a different strategy: using your own staff as influencers and brand ambassadors. You’ll learn why employee-led content consistently outperforms corporate posts—and how to turn your team into your most powerful marketing channel. 

Here’s what we cover:

• -    Why your employees’ social media reach outperforms bank official pages
• -    Creating a culture of brand ambassadorship, not just marketing
• -    Balancing compliance with creativity in employee posts
• -    How to run a successful internal workshop to train social media ambassadors
• -    The secret to making these programs sustainable over time
• -    Why storytelling (not promotion) should be at the heart of your content

Links & Resources:

-          Website: bankmarketingshow.com

-          Sign up for our LinkedIn newsletter: bankmarketingminute.com

-          Contact Chris and Dan: contact@bankmarketingshow.com