Description

Forget billboards and banner ads — this episode is all about unexpected, low-cost, high-impact marketing moves that big banks simply can’t pull off. Chris and Dan share real-life guerrilla marketing campaigns from community banks that sparked attention, built goodwill, and drove serious local engagement.

In this episode:

• What guerrilla marketing is (and why it works for banks)
• How surprise and delight builds brand loyalty
• Real examples: food trucks, cookbooks, classroom giveaways & more
• Ways to turn offline buzz into social media momentum
• Compliance watch-outs and how to stay inclusive
• Tips for measuring success and repeating what works

Links & Resources:

• Website: bankmarketingshow.com
• Sign up for our newsletter: bankmarketingminute.com
• Contact Chris and Dan: contact@bankmarketingshow.com