In this episode:
Laura’s expertise writing about food [2:43]
Writing and interviewing in short sound bites [17:14]
Working with editors [5:33]
Tips for writing reader-friendly, inspirational stories [4:24]
How to become the go-to expert in your industry or niche [11:46]
Trendspotting to excel at writing and publishing [23:45]
Laura Burak is a nationally recognized registered dietitian of over 20 years, a media spokesperson, published author, and freelance writer and recipe developer. Laura founded GetNaked® Nutrition with a mission to teach you how to ditch serial dieting and strip down to the simplicity of food and nutrition while also finding joy and pleasure from it, including lots of fun snacks and food finds.
Although the majority of her time has been spent working in hospital and private practice settings, Laura has been an adjunct professor at NYU, frequently contributes to media outlets and is the founder of the online community and course GetNaked Prep School. Her most recent publication is a health and recipe book entitled Slim Down with Smoothies. Laura sits on the medical expert board for Eat This, Not That and is an ambassador for The Nutritious Life Studio. Most significantly, Laura is a mom to two kids who love to challenge her encouragement of green foods and lives in the Long Island suburbs outside the city.
Laura keeps it realer than real when it comes to the craziness of your busy life and strives to create a positive, comfortable environment to discuss what can sometimes feel like daunting and sensitive topics.
Connect with Laura:
Instagram page: www.instagram.com/getnakednutrition
Facebook page: www.facebook.com/lauraburaknutrition
Website: https://www.lauraburaknutrition.com
Get Naked Snack Bar Instagram: https://www.instagram.com/getnakedsnackbar
Get Laura’s Book: https://www.amazon.com/Slim-Down-Smoothies-21-Day-Weight/dp/1646117077
Connect with Estelle:
Her website: https://estelleserasmus.com (sign up for her newsletter and receive her pitching guide).
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: Available wherever books are sold at https://estelleserasmus.com/books/writing-that-gets-noticed/
Adjunct Instructor, NYU (Sign up for her latest classes) https://www.sps.nyu.edu/professional-pathways/faculty/1068-estelle-erasmus.html
Her Substack https://estelleserasmus.substack.com
Instagram: https://www.instagram.com/EstelleSErasmus/
X (formerly Twitter): https://twitter.com/EstelleSErasmus
Threads: https://www.threads.net/@estelleserasmus
Blue Sky: https://bsky.app/profile/estelleserasmus.bsky.social
Estelle’s article on Maximizing Book Launch for Writer’s Digest https://www.writersdigest.com/getting-published/what-to-do-to-maximize-your-launch-week-and-get-your-book-noticed
Estelle’s interview with Sheryl Ziegler on Freelance Writing Direct: Getting the Sound Bite: A Media Expert Speaks about Interviews
https://podcasts.apple.com/us/podcast/freelance-writing-direct/id1647429472?i=1000608731314
