In this episode:
Liz’s inspiration for writing her book [5:05]
How Liz got her book published and the process she went through [6:45]
The importance of a social media presence and creating a brand when writing [7:31]
Advice for picking a book cover [11:43]
The importance of active verbs [19:10]
How Liz structured her book and used alliteration [18:15]
Choosing what stories to put in your book, and what not to include [26:40]
Liz Elting, Founder and CEO of the Elizabeth Elting Foundation, is an entrepreneur, business leader, bestselling author, linguaphile, philanthropist, feminist, and mother. After living, studying, and working in five countries across the globe, Liz founded TransPerfect out of an NYU dorm room in 1992 and served as Co-CEO until 2018. TransPerfect is the world's largest language solutions company, with over $1.1 billion in revenue and offices in more than 100 cities worldwide. Liz received the 2019 Charles Waldo Haskins Award for business and public service from NYU’s Stern School of Business, the American Heart Association’s 2020 Health Equity Leadership Award, the Alliance of Women Entrepreneurs’ 2021 Vertex Award for changing the face and direction of women’s high-growth entrepreneurship, the American Heart Association’s 2022 Woman Changing the World Award, Trinity College’s 2022 Kathleen O’Connor Boelhouwer ’85 Alumni Initiative Award, and the Gabrielle’s Angel Foundation’s 2023 Angel of Hope Award. Liz has been recognized as a NOW Woman of Power & Influence, American Express' and Entrepreneur magazine's Woman of the Year, and one of Forbes’ Richest Self-Made Women every year since the list’s inception. Elting is the bestselling author of Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business.
Connect with Liz:
Website: https://lizelting.com
Liz’s Foundation: https://www.elizabetheltingfoundation.org
Get Liz’s Book: Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business
Instagram: https://www.instagram.com/lizelting/
X: https://twitter.com/LizElting
LinkedIn: https://www.linkedin.com/in/lizelting
Connect with Estelle:
Her website: https://estelleserasmus.com (sign up for her newsletter and receive her free pitching guide).
Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://estelleserasmus.com/books/writing-that-gets-noticed/
Adjunct Instructor, NYU (Sign up for her latest classes-Writing That Gets Noticed is now a course for the Journalism Certificate) https://www.sps.nyu.edu/professional-pathways/faculty/1068-estelle-erasmus.html
Her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities)
Instagram: https://www.instagram.com/EstelleSErasmus/
X (formerly Twitter): https://twitter.com/EstelleSErasmus
Threads: https://www.threads.net/@estelleserasmus
Blue Sky: https://bsky.app/profile/estelleserasmus.bsky.social
Estelle’s Bookshop (where you can buy the books from the authors in this podcast): https://bookshop.org/shop/EstelleSErasmus
