Today’s episode is an interview with Sharon Goodway. Sharon is the owner of Nails by Sharon Gabrielle, a salon that offers Manicures and Pedicures in a private intimate salon. Her main passions are Nail Art (especially anything Disney related) and helping Nail biters kick the habit with my Well Being Package. Through her love of nail art she also designs Luxury Press on Nails on her Etsy page, for those wanting fabulous nails short term.
Here are some of the key takeaways from this episode:
- A diagnosis of non-Hodgkins Lymphoma made Sharon realise that there is more to life than being stuck in a job that you don't enjoy.
- Being an inspiration to your children.
- Being able to work within school hours, to be there for your children. Not needing to ask anyone else for time off.
- Shifting from a corporate role, to fulfil a more creative passion.
- The accomplishment of being your own boss, and being a role model for your kids.
- A shift in mindset after cancer treatment - if I can survive cancer, I can do anything.
- Priorities - changing the mindset of clients to help them to see that a manicure is affordable, if you are willing to give up some other small items.
- Overcoming the fear of talking to clients, by finding common ground, and then meeting people who you wouldn't meet otherwise.
- Adjusting lifestyle, and the children also adjusting their expectations, whilst getting the business up and running.
- The investment necessary to start a nail business. Calculating your break even point, your profit, and the uncertainty of income, and taking time off.
- Pricing for your own circumstances and costs, rather than picking a figure based on what others charge. Factoring in your time in your pricing.
- Fear of not being liked. People buy from people who they know, like and trust.
- Fear of failing - what if it doesn't always work.
- Learning to use systems and take the help that is offered.
- Only so many hours in the day, especially as a mum. Mum guilt when working on your business can be really hard. Both the guilt when you spend time on your business, and not with your family, but also the guilt when you spend time with your family and not on your business.
- Keeping on top of social media and the challenges that this brings. Working on your wording, your images, and the amount of time that it takes.
- The ideal client - your avatar - what messaging attracts them.
- Thinking outside the box - Nails for nail-biters
- Stay in your own lane. Don't worry about others who do things differently, charge more or less than you, have more followers.
Find the show notes and the links to recommended tools and books here.
