In this episode of the Throttle Up Leadership Podcast, host Dr. John Dentico interviews Bethany Jeanfreau, a global marketing strategist and fractional chief marketing officer. Bethany shares insights from her extensive international business experience across Shanghai, Prague, Portland, Lisbon, and France. She discusses the importance of aligning marketing with overall company objectives, the benefits of the fractional executive model, and the critical marketing moves for startups. Bethany also delves into her unique leadership lessons learned from working in diverse cultural settings and the increasing impact of artificial intelligence in the marketing landscape.
00:00 Welcome to Throttle Up Leadership Podcast
00:06 Meet Bethany Jeanfreau: Global Marketing Strategist
00:44 Bethany's Career Journey
01:29 The Role of a Fractional CMO
02:08 Bethany's Early Life and Influences
02:33 Navigating Cultural Differences
03:56 Common Marketing Mistakes
06:24 The Rise of Fractional Executives
10:34 Leading Through Crisis
17:26 Critical Marketing Moves for Startups
21:46 The Power of Simplicity in Statements
22:44 The Roulette Wheel Mission Statement
25:26 Strategic Thinking vs. Strategic Planning
26:52 The Magic Wand Question
31:06 The Wisdom of Yoda in Leadership
36:12 AI's Impact on Marketing
39:12 Conclusion and Farewell
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