In this insightful episode of the Throttle Up Leadership Podcast, Dr. John Dentico welcomes Brady Dahmer, brand strategist and author of "Blind Spots: How to Prepare For What You Don't See Coming." Brady shares his journey from farm life to founding The Central Branch and Theory and Practice, revealing how collaborative farming principles shaped his entrepreneurial approach. The conversation explores common marketing blind spots, particularly the costly mistake of hastily hiring contractors without proper vetting.
Brady introduces his proprietary C5 Process, a three-hour workshop methodology that helps businesses extract deep competitive insights before executing campaigns. Dr. Dentico and Brady dive into the critical distinction between strategic planning and strategic thinking, emphasizing the importance of asking hard questions and starting with small wins to build trust and confidence. They discuss hiring for values alignment, the power of the "five whys" technique for uncovering genuine business motivations, and how AI is revolutionizing market research capabilities. The episode concludes with practical advice on leveraging AI tools while maintaining essential human connections in an increasingly digital marketplace.
00:00 Introduction and Guest Bio
02:24 Early Influences and Career Beginnings
05:08 Common Blind Spots in Marketing
10:38 The C Five Process Explained
14:12 Strategic Thinking and Planning
28:24 Future of Branding with AI
33:17 Conclusion and Final Thoughts
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