Winnie Hart is the Founder, President, and Chief Right Engine of TwinEngine, a brand growth agency fueled by purpose. Winnie is an industry-recognized interpreter of business brands and personalities. She has over 30 years of experience impacting both businesses and leaders and over 125 industry awards for helping companies create forward-thinking solutions. Winnie is the Author of Standout As A Thought Leader, Stand Out, and What Do You Stand For? Winnie is a Global Board Director of the Entrepreneurs' Organization (EO) who has led and championed the women of EO.
Are your business and brand strategies aligned? Have you uncovered what your brand is? Well, Winnie Hart is here to help.
Oftentimes, entrepreneurs don't know if they have product-market fit — they may not even be clear about what their brand is. To succeed in today's market, you need to understand that your brand isn't just a design: it's who you are, everything you bring to what you do, how customers feel about you, and the experience they have with you. Plus, your company values have to be consistent with your own core beliefs. So, how do you uncover and discover it?
In this episode of The Future is Borderless, David Nilssen sits down with Winnie Hart, the Founder, President, and Chief Right Engine of TwinEngine, to discuss ways to stand out as a thought leader. Winnie explains the meaning of the word, "brand," the process she takes entrepreneurs through to help them uncover their brand, the challenges and lessons she's learned as an entrepreneur, and what it means to be a thought leader.
