What if the leadership style you were taught is the very thing destroying your team?
In this episode, Dr. Fred Johnson, founder of InitiativeOne and one of the NFL's most trusted behind-the-scenes culture architects, shares a career built not on credentials but on authenticity. He has transformed locker rooms for six NFL teams including the Seahawks and Packers, coached a world-renowned cancer researcher back from the brink, and helped over 800 organizations find the best version of themselves.
But the most powerful thing Dr. Fred has ever done is admit he was a recovering addict. And the man who taught him that vulnerability is a superpower, not a weakness, was John Maxwell, 45 years ago.
Founder of InitiativeOne, a global leadership company in Green Bay, Wisconsin
Works across 29 professional fields in seven countries
Helps leaders transform to the best version of themselves
John Schneider credits Fred with saving his career when he wanted to leave the profession
Fred coached him back from deep discouragement without charging a dollar
When Schneider became GM of the Seahawks, he asked Fred to build the culture there too
Every NFL team Fred has worked with came through that one relationship
Loves helping people find hope, clear direction, and purpose
Believes you are only as strong as the quality of people around you
Every large multi-year engagement in 27 years came from an unsolicited referral
Was a pastor in his early 30s when Dr. Rosetta Riley joined his congregation
She was the leading female influencer in manufacturing worldwide
She saw something in him he couldn't see in himself and mentored him for four and a half years
His first clients were McDonnell Douglas, Boeing, McDonald's, and Chase Manhattan Bank
Was called in to coach a world-renowned pancreatic cancer researcher whose ego was destroying the organization
The researcher had already fired seven coaches; Fred told him he would never be number eight
Six months from shutting down, the organization turned around completely
Today that institute leads on at least a dozen major cancer therapies
Maxwell is widely regarded as the most influential voice in leadership today
Taught Fred that leadership has nothing to do with authority and everything to do with people
Taught him you cannot coach people hard if you do not love them hard first
Introduced Fred to authentic, vulnerable leadership 45 years before it became a buzzword
In his early 30s Fred was a recovering addict living a double life while teaching leadership
When it came out, Maxwell told him: from now on you are a leader with a limp
Fred resisted at first; today he says the limp is the best part of him
People do not want perfect leaders; they want authentic ones
The average American leader has a self-belief level of 2.7 out of 10
Performance-based leaders push people to perform so they can feel good about themselves
Being-based leaders attract talent, build momentum, and stop starting over every three years
Fred turned over his entire staff every three years until being-based leadership broke that cycle
Mr. Gault was Fred's ninth grade Sunday school teacher
Fred was 5'1", 98 pounds, covered in acne, and thought nothing of himself
Every week Mr. Gault told him: Freddy, I believe in you and great things are in store
Fifty-five years later those words still play in his mind on the hardest days
"You can't coach people hard if you don't love them hard first." - Dr. Fred Johnson, quoting John Maxwell
"The best part of me is the limp. From that, wisdom and growth accelerated and came out." - Dr. Fred Johnson
"No one succeeds by themselves. You are only as strong as the quality of the relationships you build and the people you surround yourself with." - Dr. Fred Johnson
Website: https://www.initiative-one.com
Personal: https://www.drfredjohnson.com
LinkedIn: https://www.linkedin.com/in/drfredjohnson
Facebook: https://www.facebook.com/fred.johnson.77736310
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