What if your 11% success rate means you're absolutely crushing it?
In this episode, Paul Kirchoff shares how he helps small growth businesses and their leaders accelerate success through EPX Global, a breakthrough AI-centric acceleration platform and ecosystem. As an avid entrepreneur, investor, and global adventurer, Paul is the founder and CEO of EPX Global, where members around the world drive faster business success, max out amazing experiences, and push individual performance to new levels. Paul is also the Founder and CEO of DominoOne, an impact accelerator and crowdsourced problem-solving platform. Paul built two marketing software/agency companies and multi-billion dollar business units at Dell Computer Corporation as an early employee. He's a member of the 113-year-old Explorers Club, DJs electronic music, wrote a corporate thriller novel (giving proceeds to cancer research), and made a film about racism. Paul is developing frontier-level expertise in operationalizing artificial intelligence across the enterprise in every department.
Paul reveals two relationships that transformed him in ways nobody has ever answered this question before: a Mongolian eagle hunter he met in the far eastern corner of Mongolia, an older gentleman who had zero knowledge of America, spoke no English, and lived in a yurt with horses and golden eagles as pets, teaching Paul about authentic human connection beyond labels and systems, which became the core culture he built into his technology platform where single moms are valued equally with astronauts; and a police officer who arrested him at 32 after a casual happy hour (though Paul was sober), leading to community service at a center for the deaf and blind where he spent weeks rewinding VHS tapes while listening to thought leaders teach cutting-edge SEO and digital marketing, which gave him the advanced knowledge to start his marketing agency that became successful and sold 13 years later, ultimately leading to his trip to Mongolia and the realization he needed to build EPX Global.
[00:04:00] What Paul Does at EPX Global
Tech veteran CEO with many startups, sold companies, shut down companies
Early employee at Dell Computer Corporation before anyone in Austin knew who Michael Dell was
Built EPX Global as AI-centric ecosystem for small growth businesses and their leaders
Heavy artificial intelligence expertise helping companies accelerate success, health, and experiences
[00:05:00] Making Everything Go Faster
Helps accelerate time to best performance unique to genetics on health side
Helps companies accelerate success with AI, connections, and knowledge
Makes sure people don't forget to dance under the Milky Way because life is short
[00:06:00] Living in Service of Others
Used to be financial goals and status symbols when younger, none of that matters now
Addicted to a blank sheet of paper, gifted to solve or invent anything
Respect for fellow humans (all a unit of one on their own unique journey)
Living in service of others by replicating himself with technology
[00:07:00] Building a Top Marketing Agency
Built and sold one of top demand generation agencies in world
Controlled front page of Google, Facebook called asking how they converted traffic
Always on cutting edge of deploying technology in marketing (technical + psychology)
[00:08:20] AI Systems for Every Business Size
Wanted to build AI systems for small businesses (missing factor for 10x resources)
Also doing business transformation consulting for billion-dollar companies
Helping bigger companies go from where they are to AI-first operations
[00:09:20] The 60% Revenue Increase Every Month
Networking ecosystem connects people to solutions for health, happiness, business, capital
People battling depression got connected to biohacking guys, transformed their lives
One client company 60-70% higher revenue every single month with zero change to headcount
[00:11:00] Being the X Factor
AI systems deployed handle support, become AI salesperson, become AI marketing team
Small businesses can grow beyond traditional chains with 10x resources
All about being X factor in people's lives or facilitating X factor with someone else
[00:14:00] The 11% Success Rate Discovery
Expert guest on platform said his success rate is 14% (very successful guy)
Paul did the math on his own attempts, came out to 11% success rate
Entrepreneurs put enormous pressure on themselves, need different perspective
[00:16:00] Trust in an AI World
Real meaningful relationships becoming more and more valuable with AI
Building networking assistant governed by user (uses your reasoning to find value)
Human connection and that magnetic field around our hearts makes us who we are
[00:19:40] When Social Media Became Entertainment
Facebook, Instagram, TikTok devolved into micro entertainment channels (not networking)
Feeds filled with ads and sponsored posts, no actual networking
EPX Global has no ads, every connection based on merit of what you want
[00:20:20] Photorealistic Fake Content
AI video (Sora, Veo) can create photorealistic content that's completely fake
Consumer backlash coming for authenticity in connections
Business will embrace AI efficiency (hyper-efficient usually wins)
[00:23:00] Two People, No Names
Never anyone Paul looks up to or admires or wants to be like who affected his life
Been blessed to meet incredible people (Pope, Richard Branson's Island, etc.)
Two people come to mind that transformed everything
Both people Paul has no idea where they are or their names
[00:24:20] Far Eastern Mongolia
Was entrepreneur working 14 hours a day for decade plus, one-trick pony success
Knew needed to desperately change something, chose adventure
Took group to far eastern corner of Mongolia to ride horses with eagle hunters
Met older gentleman in yurt who had zero knowledge of America or United States
[00:25:40] The Man with Golden Eagles
Man spoke zero English, wore fox neck tie, had pet golden eagles (40 pounds)
Paul realized this is furthest from his life as tech guy (opposite side of life)
Both excited to meet each other as new friends with zero in common
[00:27:00] Single Moms and Astronauts
Brought that spiritualness and core value into network he built
Despite super achievers (swimming oceans, skiing Everest, gold medals), none of that matters
Single mom raising five good kids might be more impressive than astronaut
[00:27:40] The Saturday Night Traffic Stop
At 32, coming out of casual happy hour, got pulled over
Told officer honestly: "I had two drinks over last hour, I'm clearly fine"
Officer said he seemed like nice guy but made him do sobriety test
Got arrested and taken downtown (was actually sober, officer kept saying he was nicest person)
[00:28:40] Community Service for the Deaf and Blind
Offered to do community service to get charge expunged
Chose center for deaf and blind, job was rewinding VHS tapes in warehouse
Asked supervisor if he could listen to music, supervisor said yes
[00:29:20] SEO Lessons in His Ears
Instead of music, put in thought leaders teaching SEO and digital marketing
For weeks on end, hours a day, learning cutting-edge techniques from pioneers
After that, was so advanced in knowledge that led to starting agency
Agency became successful and powerful, sold it 13 years later
[00:30:00] The Chain of Events
If officer hadn't arrested him, wouldn't have had that learning experience
Wouldn't have had confidence to start agency that got him burnt out
Wouldn't have gone to Mongolia and realized need to build network
[00:31:00] In the Canyon Before the Summit
At the time was devastated, seemed horrible (younger without perspective)
Now incredibly grateful it happened
When in the canyon, you're about to go to the summit
[00:32:20] When Identity Gets Wrapped Up
Greatest risk to mental health is when identity tied to something other than happiness
If identity wrapped up in labels (AI whisperer, top guy), devastated when things go wrong
Separate identity from accomplishments to stomach any ups and downs
[00:38:00] The Leader in the Back
AI exercise: meditate on what you look like as future leader
Paul's image: crowd moving down valley, Paul in the back (slightly bigger)
Leader in back can move crowds (not showing off Maserati or boat)
[00:39:00] A Multitude of Miracles
However someone gets through life (good/bad parents, heartbreak, etc.) shapes them
Everyone made it to this one moment in time (mathematically massive miracle)
When you respect everyone like that, you operate without ability to judge or be judged
[00:39:40] Operating Without Fear
When you don't judge or feel judged, you operate without expectations
Without expectations means without fear of future negative ramifications
Can be yourself, be present, love everybody, still compete
KEY QUOTES
"I did the math and my success rate is like 11%. And I feel like I'm fairly successful, right? I've learned to not really give a shit about what your definition of success is." - Paul Kirchoff
"There's zero in common, zero knowledge about each other. And it was one of the most remarkable moments because it shows you this level of connection that's possible when you drop labels and systems and passports and everything else." - Paul Kirchoff
"If that guy wouldn't have arrested me, I wouldn't have started an agency, wouldn't have gotten burnt out, wouldn't have gone to Mongolia, and wouldn't be on this call today." - Paul Kirchoff
CONNECT WITH PAUL KIRCHOFF
🌐 Website: https://www.epx.global
📘 Facebook: https://www.facebook.com/paulkirchoff1014
💼 LinkedIn: https://www.linkedin.com/in/paulkirchoff
✉️ Email: kirch@epxglobal.com
🤖 AI Business Systems: https://epxmax.ai
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