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In today’s episode we are joined by Draye Redfern. Draye is an author, business owner, investor, entrepreneur and adrenaline junkie from Austin Texas. He is the creator of the Tangible Nurture process and has helped countless businesses, across dozens of industries, increase the life-time-value of their clients and create Raving Fans of their businesses. He is also the President of Redfern Media, a marketing and consulting agency that helps Professional Service based businesses expand their income and referrals through marketing.Draye is also the founder of Ultimate Advisor, which helps Advisor's elevate their income, offer a greater level of service, and help them build the financial advising practice of their dreams!In his free time, Draye enjoys traveling the world with his wife, Andrea, mountain biking, speaking, and living each day to its absolute fullest potential.

in this episode we discuss the difference between transactional and transformational relationships stay tuned as Draye shares an example of a transformational relationship that they helped build.

With No further ado, let’s hear, today’s Million Dollar Relationship with Draye Redfern

Key Highlights: 

[00:00 - 07:46] Transitioning from Sole Proprietor to Manager

• Every relationship starts as a transactional one, but eventually the two parties want to move beyond that into something else.
• For Draye Redfern, running a company called Redfern Media has been a successful way to serve his clients and motivate him to continue growing it.
• When COVID hit the market, it disrupted the business model that red for media was operating under and caused some challenges for the team. However, they were able to adapt and grow the business despite the challenges.

[07:47 - 13:41] How to shortcut the time it takes to make more of the proper connections

• Getting fired from and his experience about the matter
• How he transitioned from I-Do-Everything mindset from allowing his team get delegated and do the things they are good at.
• Having the right people on his company allows him to grow and the company as well.

[13:41 - 19:27] Transactional relationships turn into transformational ones with the help of a funnel

• Transactional relationships are those in which there is a exchange of money or goods between the parties.
• These relationships can be transformative if the parties work to move them from transactional to a more beneficial relationship.
• One way to move a relationship from transactional to transformative is by building a funnel to bring in passive income.

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You may visit the following website as well

 https://www.RedfernMedia.com

Thanks for tuning in!  

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Tweetable Quotes

“Every relationship that we have, most of them will never get to that point because you've got different ideologies or goals or thinking, Short-term versus long-term. But at the end of the day, they all started transactional. The goal is always to move them from that transactional box into something else, or introduce us into other people that may have more of those feats.” 

- Draye Redfern