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Welcome Back to Million Dollar Relationship! Our guest today is Chris DiRe.

Chris DiRe literally grew up in the HVAC business, buying into his family’s heating & cooling business in Buffalo, NY awarded Contractor of the Year by Contractor Success Group exploding in sales by 300% before selling it to the first publicly traded HVAC consolidator, Service Experts.

His telemarketing room was so successful in generating new tune-up customers that contractors traveled across the country to see it firsthand and be trained by Chris.

Recognized as one of the Top Ten Amana dealers in the country. Chris went on to co-found SuccessWare, one of the fastest-growing service management software companies for the HVAC, Plumbing & Electrical fields. He Grew SuccessWare from zero clients to 836 before selling to Clockwork Home Services and has Articles published in major trade magazines - including P&M Magazine, The Successful Contractor, and Contracting Business.

​other than that, Chris also Co-founded Krystal Klear Water, an exclusive line of water filtration products sold exclusively thru a dealer network of Plumbing & HVAC contractors...the only brand endorsed by customers like Kourtney Kardashian, Ricki Lake, Anna Faris, Daryl Hannah, and more.

Let’s hear more from Chris as he honors his relationships with Father, Jim Rohn, and Dan Kennedy

Key Highlights: 

[00:00 - 09:04] Dan Kennedy's Direct Response Tactics Applied to Water Filters

• Chris is a husband and father 
• His priority is being a father to his four-year-old daughter and twin newborn sons.
• Chris is the owner of Krystal Klear Waters
• Joseph believes that the most important thing in the world is to touch other people's lives positively, and that starting close to them is the best way to do this.
• Rio has been doing this for a long time and has helped many people achieve their goals.

[09:05 - 16:04] 3 Different People for 3 Different Reasons: Chris Father, Jim Rohn, and Dan Kennedy

• Chris considers his father as one of the most selfless people he ever met and has taught him about common courtesy.
• Jim Rohn was the original mentor to Tony Robbins and was a great source of practical advice
• Dan Kennedy teaches him what economics really is and the importance of direct response. 

[16:05 - 24:04] Relationship Lessons Learned From A Father's Perspective

• Chris shared that he learned a lot from his father, including the importance of working with leads and following up with customers.
• Chris shares that if you want to be in a relationship that raises capital you have to work it out.

[24:05 - 25:06] Closing Segment

• Follow Chris DiRe on Facebook and Linkedin
• You may also visit his website at www.salescrusher.com

Thanks for tuning in!  

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Tweetable Quotes

“A lot of times we don't think about the relationship capital that we can build up over time with somebody. It's not something that people realize that if you want to get a return on the investment, you've got to put in the work.” - Chris DiRe