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Description

Greg Poulos has been selling information products since 1985, with his first mail-order business that offered computer adventure game hints through tiny classified ads in magazines. He worked as a web developer during the dot com boom of the ‘90s before starting Profits Run, a financial publishing company, with his father, Bill, in 2001.

Greg and Bill bootstrapped Profits Run to a peak of close to 30 employees, with hundreds of thousands of customers from dozens of countries all around the world.  In his spare time, Greg spends time with his growing family and writes and records music. Recently, one of his songs was recorded by a Grammy award-winning bluegrass musician.

[00:01 - 09:43] Opening Segment

• Greg Poulos is a successful entrepreneur
• Motivated by serving others.
• The importance of putting the right people in your team

[09:44 - 13:15] A Book Recommended to them Changed Their lives

• Covid was the best year for his company.
  • Cost drop of 50%
  • His team works remotely.
• Greg and his father were inspired by the book One Minute Millionaire
  • Interested by the book’s offer they attended Robert G. Allen and Mark Victor Hansen’s Seminar.

[13:16 - 16:19] Hungry and Inspired

• Pitching an amazing inner circle program
  • Traveling around the world
  • Debt paid off as a result.

[15:20 - 21:51] How a Mistake Made Greg Learn a Lesson

• Studying John Reese, Greg comes up with an info product called Instant Profits
• Realizing he was ripping off John Reese’s sales letter for Traffic Secrets, he changed it
  • He receives an email from the John Reese team and spent a whole night

Rewriting it from scratch.

• Learning the basics of Direct Response and Persuasion.

[21:52 - 28:16] Closing Segment

• Launching a product resulting in $550,000 in sales.
• Meeting other people such as Jeff Walker and John Reese,
  sharing each other’s testimonials, and becoming good friends.
• Final announcements.

Reach Greg through Facebook or visit profitsrun.com to know more.

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Tweetable Quotes

“You can copy people and knock them off, but if you understand the basics of direct response and persuasion, you could do pretty well. So that was a big confidence booster. I don't need to copy people I can do it myself.” – Greg Poulos