Welcome once again to The Million Dollar Relationships podcast! Today, the hidden and unexpected power of relationships with Michael Schein. Michael is the author of The Hype Handbook (McGraw Hill, 2021), an acclaimed book revealing success secrets from influential figures. His articles have been featured in prestigious publications like Fortune, Forbes, Inc., Huffington Post, and Psychology Today. As a renowned speaker, he has addressed diverse audiences across the globe. Additionally, as the founder and president of MicroFame Media, a leading marketing agency, he has spearheaded successful campaigns and produced compelling content for prominent companies such as eBay, Magento, the University of Pennsylvania, LinkedIn, and more.
In this episode, Michael talks about his journey as a marketer, how his background in punk bands helped him generate press attention, and the importance of having meaningful relationships in life. Michael shares the story of how he came to write The Hype Handbook for McGraw Hill, the success he found working with Popup during their e-commerce launch, and his mentor Richard who has been a pillar of support through the highs and lows of life. In this episode, Michael emphasizes the importance of hype over traditional marketing techniques and how even small moments can drastically change our lives.
Get inspired to take action to build relationships that can elevate your career or life! Tune in to discover how powerful relationships can be in elevating your success!
[00:00 - 13:23] How a Key Relationship Changed His Life and Business Forever
· Michael runs a marketing company called MicroFame and Media.
· MicroFame Media uses mass psychology to generate attention and emotion for clients.
· Emotional connection and a sense of belonging are more influential than rational marketing approaches.
· Michael’s life and business were transformed by a person he met at the New York Tech Council.
[14:53 - 24:05] The Butterfly Effect: Unexpected Paths
· Richard Larimer, author of "Punk Marketing," became a close personal friend and mentor.
· Richard provided mentorship and advice at every stage of Mike's career
· The full scope of the impact of a relationship may never be fully known.
· Mikes shares why serendipitous moments can be life-changing, and the accumulation of small things can lead to big things
[24:05 - 26:37] Closing Statements
· Follow Michael on LinkedIn and Facebook. Also, be sure to check his webpage at https://www.microfamemedia.com
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Tweetable Quotes
“My rule for working with others is simple: I only collaborate with people I'd invite into my home for dinner with my family. It's a decision I made long ago and one that has served me well.” – Michael Schein