Welcome once again to The Million Dollar Relationships podcast! Today, we are being joined by Bond Halbert. Bond specializes in teaching copywriting teams how to outperform competitors. If you want to become an A-Level copywriter in the fastest way humanly possible, get trained by Bond. Bond is often regarded by top copywriters like Craig Clemens, Thomas Bell, Sam Markowitz, and many others as the best copywriting instructor in the world for a good reason. After 40 years of watching so many copywriters get mentored by his father, his colleagues, and training copywriters himself, Bond has perfected the lessons any aspiring wordsmith needs to start writing effective copy with lightning speed. Best of all, Bond has reduced many of those lessons to simple and easy-to-follow formulas his students use to write.
In today’s episode, Bond stresses the importance of understanding basics and adapting to change to succeed in business. He also teaches direct response marketers to become experts in the field through her group that offers templates and unique marketing campaigns. Bond discusses different topics related to direct response advertising and marketing, including creative deal-making, problem-solving, becoming preeminent in the market, and cross-selling on Amazon. Bond emphasizes the importance of research in marketing and adapting to change, especially during recessions. Copywriters should focus on finding recession-proof clients, solving their problems creatively, and going back to basics.
Tune in for valuable insights into effective marketing strategies and adapting to change in business.
[00:00 - 10:57] Learning from Opportunities
· Bond grew up in direct response marketing and was trained by his father from an early age.
· Bond’s father is known as one of the best copywriters who ever lived.
· Bond Halbert's father spent all of his time thinking about sales and persuasion, making money, and direct response marketing.
· Learning direct response marketing at an early age allowed Bond to understand the basics in a core kind of cellular way.
[10:57 - 34:21] Spotting Hidden Opportunities
· Bond shares how his father introduced him to Jay Abraham when he was a kid. Jay was the best in the world at market, offer, and message match, and taught Bond how to spot opportunities that nobody else was spotting.
· The most important thing in marketing is the market, offer, and message match. The market and offer should match more than the message.
[34:21 - 47:34] Adapting and Embracing Change
· Adapting to change quickly leads to emotional stability.
· The quicker you adapt to change, the quicker you get through the process.
· Emotional stability leads to better adaptation to changing circumstances.
· Recessions are natural and happen regularly, and adapting to the market is essential during a recession.
· Panic is a natural reaction to losing clients during a recession.
[47:34 - 49:50] Closing Statements
· Follow Bond on LinkedIn and Facebook. Also, be sure to check his webpage at https://www.bondhalbert.com
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Tweetable Quotes
"Change just equals opportunity.” – Bond Halbert.