What if building a multimillion-dollar brand wasn't just about innovation, but about listening, legacy, and empowering confidence in women?
In this episode, Eve DeMartine, founder and CEO of Popilush Shapewear, shares her inspiring journey from humble beginnings in Malaysia to leading one of the fastest-growing shapewear brands in the world. With over $100 million in growth sales, Eve has redefined what shapewear can be by blending comfort, inclusivity, and style, all while staying true to her mission of helping women feel confident in every moment of life.
Eve reflects on her entrepreneurial path, how viral growth transformed her company overnight, and the invaluable relationships that shaped her resilience and success.
[00:02:26] Meet Eve DeMartine
Kevin introduces Eve to the Million Dollar Relationships Podcast
How her assistant Amanda connected her to the show
Eve introduces Popilush and its mission to empower women
[00:05:34] From Motherhood Struggles to Inspiration
Postpartum body changes after twins sparked the idea for Popilush
Creating shapewear that is comfortable, stylish, and inclusive
Turning personal struggles into a brand that supports women everywhere
[00:06:46] The Viral Breakthrough
From slow early sales to an influencer video that went viral
$200,000 in sales on Amazon within one week
Challenges of scaling quickly and the importance of strong factory partnerships
[00:09:40] Listening and Adapting
Using customer complaints to improve designs (solving the "walking sound" issue)
Conducting face-to-face customer interviews in LA and New York
Constantly innovating based on real feedback
[00:10:57] Key Lessons from Growth
Be prepared before going viral
React quickly when opportunities come
Value strong partnerships and relentless work ethic
[00:13:17] Legacy and Family Values
Influence of Eve's great-grandfather and family business in Malaysia
Lessons of craftsmanship, trust, and responsibility
Why entrepreneurship is about legacy and community impact
[00:15:09] Motivation to Create Popilush
Frustration with traditional shapewear being bulky and uncomfortable
The aha moment that inspired built-in shapewear
Mission: enhance women's confidence without changing who they are
[00:17:47] Growth and Expansion
Hitting $100 million in growth sales by 2024
Popilush products featured at Nordstrom
Opening the first Las Vegas outlet store
[00:19:22] Final Reflections
Eve's journey from Macy's cosmetic counter to global entrepreneur
Advice: trust your instincts, take baby steps, and keep moving
Why entrepreneurship is about impact, not just profit
KEY QUOTES
"Don't wait until you're ready, just go for it. You'll grow in the process." - Eve DeMartine
"Entrepreneurship isn't just about money. It's about legacy, impact, and responsibility." - Eve DeMartine
"Our goal is simple: make women feel comfortable, confident, and proud in what they wear." - Eve DeMartine
CONNECT WITH EVE DEMARTINE
🔗 LinkedIn
🌐 Popilush
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