Most people think scaling means more.
More offers.
More funnels.
More hires.
More chaos.
That's the lie.
In this video, I break down exactly how I hit a $1M run rate in 63 days with no team, no paid ads, no fancy launch, and why doing less is what finally worked.
This came right after I sold my last multi–seven-figure business.
I was burnt out.
Overbuilt.
Drowning in complexity.
So I made one promise to myself:
This one has to feel light.
No 15-person team.
No bloated Slack channels.
No pretending I love to grind.
Just a clean system that prints cash without running my life.
Here's what actually moved the needle:
• Why most offers sound clever but don't solve real pain
• The "hell yes" test your offer must pass
• How simplifying to one offer, one funnel, one metric changed everything
• Why leverage isn't automation… it's efficiency
• How I rebuilt delivery so clients win faster with less of me
• The exact message that filled my calendar with high-value clients
• The timeline exercise that shows you what to cut (and what to keep)
No standard 'guru' speak.
No 47-module programs.
No outdated hustle advice.
Just a simple machine that works even when you're offline.
If your business feels heavier than it should…
If you're working harder but not scaling cleaner…
If you want a path to growth that doesn't wreck your life…
This episode is for you. 👇
Subscribe and turn on notifications if you're done chasing bigger and ready to build better.
And grab the link in the description to book a free demo and see the exact system installed step-by-step.
You don't need to work harder.
You need a cleaner path.
——
In this video:
00:00 — The lie about scaling
00:38 — How I hit a $1M run rate in 63 days
01:05 — Selling my last business and starting over
02:10 — The promise: this one had to feel light
02:55 — Why your business feels heavier than it should
03:25 — One offer, one path, one result
04:05 — Why most offers sound clever but don't solve pain
04:45 — The "hell yes" test
05:25 — The Rainmakers offer breakdown
06:05 — Why leverage isn't automation
06:40 — Designing delivery around outcomes, not effort
07:20 — The 8-week delivery model
08:10 — Why most marketing confuses instead of converts
08:40 — Selling clarity instead of tactics
09:15 — The one line that filled our calendar
09:45 — Clean offer + lean delivery + clear message
10:15 — The Shiran timeline exercise
11:00 — Cutting what doesn't matter
11:30 — The cleanest path to $1M without wrecking your life
12:05 — What to do next
——
If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers.
We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day.
A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived.
She showed up. I wasn't ready.
Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me.
Quick timeline:
18: Became a trainer to get fit
21: Built a PT agency
25: Moved to Dubai, started a business
27: Moved to Bali to figure it out
28: Launched and lost a supplement brand
29: Started coaching fitness pros
31: Founded Coaches Cartel
35: Sold it
36: Consulted 6-9 figure CEOs
38: Started The Rainmakers
This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work.
Subscribe, drop a comment, and let's build a business you actually enjoy running.
