Most funnels don't fail quietly.
They drain your time.
Your energy.
And your belief that this shit can actually work.
So I tested every (yes, every) funnel so you don't have to.
VSLs.
Webinars.
Challenges.
Tripwires.
Quiz funnels.
DM scripts.
All of it.
It took me nine months, and more money than I care to admit.
And here's the truth no one wants to say out loud:
Most funnels suck.
Unless you're already internet famous…
Have a massive following…
Or host a podcast with Tim Ferriss…
Almost any funnel can work.
But what about the rest of us?
What if you're just a damn good coach who wants great clients consistently?
Without living inside content calendars, DMs, or ad dashboards?
That's what this video is about.
In this episode, I break down the one funnel that beat everything else every single time, because it's:
• Simple
• Clean
• Built on trust (not hype)
• Scales without big ad budgets
• Works even with a small or nonexistent audience
We talk about why:
• Followers don't equal buyers
• Daily content farms lead to burnout, not scale
• DM closing repels high-trust clients
• Most funnels fail because the market doesn't believe anymore
And what actually works instead.
I call it the Trust Engine.
It's the highest-converting system we've ever tested and we've installed it in 200+ coaching businesses across niches.
Health.
Business.
Relationships.
Agencies.
Service pros.
Same result.
Because it's built on three things:
1. A strong, obvious offer
2. Smart nurture that builds trust before the call
3. A clean sales process with zero pressure
No "only 3 spots left" bullshit.
Just a system that helps serious buyers make serious decisions.
And this isn't theory.
We've helped:
• Coaches go from $32k → $108k/month in 90 days
• Coaches hit $240k in a quarter after years of funnel hopping
• Coaches with zero audience book 21 calls in 10 days and close $40k
If your business feels noisy…
If your funnel isn't converting…
If you're doing too much for too little return…
This episode will save you months of wasted effort.
——
In this video:
00:00 — I tested every funnel so you don't have to
00:35 — Why most funnels fail
01:05 — The myth of massive followings
01:40 — Why daily content leads to burnout
02:15 — The DM closing lie
02:50 — What actually works: the Trust Engine
03:20 — Why trust beats tactics
03:55 — The 3 pillars of a high-converting funnel
04:30 — Why your offer matters more than the funnel
05:05 — Smart nurture vs pressure selling
05:40 — Clean sales with zero gimmicks
06:10 — Real client results (across niches)
07:00 — Why most funnels fail in today's market
07:40 — Engineering trust at scale
08:20 — Finding the choke point in your business
08:55 — Stay in your zone of genius
09:35 — What to do next
——
If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers.
We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day.
A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived.
She showed up. I wasn't ready.
Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me.
Quick timeline:
18: Became a trainer to get fit
21: Built a PT agency
25: Moved to Dubai, started a business
27: Moved to Bali to figure it out
28: Launched and lost a supplement brand
29: Started coaching fitness pros
31: Founded Coaches Cartel
35: Sold it
36: Consulted 6-9 figure CEOs
38: Started The Rainmakers
This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work.
Subscribe, drop a comment, and let's build a business you actually enjoy running.
