Conversion Optimization for Shopify Stores
Chase Clymer is the Co-founder at Electric Eye, where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increase their sales and grow their business.
Electric Eye has helped countless ecommerce brands realize millions of dollars in additional revenue through their strategic approach to growth. Their process demystifies the strategy behind growing an ecommerce store by focusing on the KPIs that have the biggest impact on sales. Their approach even has a name - the Brand Scaling Framework.
Find the Honest eCommerce Podcast on YouTube https://www.youtube.com/c/HonestEcommerce
And on podcast players, like Apple Podcasts.
You can find Chase and the Electric Eye team at https://electriceye.io.
In this episode we used some jargon and acronyms. In case you're not familiar, I wanted to list those here for you:
AOV -- Average Order Value
CRO -- Conversion Rate Optimization
KPI -- Key Performance Indicators
ROAS -- Return On Ad Spend
UGC -- User Generated Content
And where Chase mentions "GitHub repositories" -- GitHub is a place that developers hang out, share ideas and code, and collaborate on their projects. It's a super techie environment, and not a requirement for ecomm people.
You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.
Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you're just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you're a small brand. Check out the video and explanation here:
https://amybiddle.me/pages/ads-group-system-make-paid-ads-work
For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97
Let me help you with your ecommerce business. Get free ad techniques… discussions on what's working now… starting and scaling… and more.
Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf
Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.
Podcast music by Dan Lebowitz.
https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w
Post production by Melinda Fries.
Production Consultant Laurie Carnes.
