It’s a tale as old as time (or really since American Express launched Small Business Saturday in 2010). As the holidays approach, small business owners everywhere plaster “SHOP SMALL” signs online and outside their storefronts, in hope of attracting customers. And though it’s well-intentioned…it’s missing the sales + messaging mark. By a lot.
In this episode, we’re sharing why that is - AND what to do instead!
Listen in for:
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