In this episode of Zen and the Art of Real Estate Investing, Jonathan welcomes Blake Rodgers, co-founder and principal at Steel Peak. Blake specializes in industrial outdoor storage (IOS). This niche asset class includes contractor yards, equipment rental facilities, and bulk material sites across the Western U.S. He shares how his early experiences in real estate shaped his career, why IOS presents such a compelling opportunity, and how his firm is building a portfolio designed for long-term value.
Blake’s journey from college football player to commercial broker and eventually principal investor highlights the power of mentorship, networking, and staying focused on a specific buy box. He explains how Steel Peak sources deals, why mom-and-pop owners often present the best opportunities, and how value is created through repositioning and leasing to long-term, sticky tenants. Jonathan and Blake also discuss the importance of partnerships, capital strategies, and building credibility with brokers in a specialized market.
If you’ve ever wondered about the potential of IOS properties or how niching down can accelerate growth, this conversation will give you a look at a less familiar but highly scalable investment path.
In this episode, you will hear:
Blake’s journey from college athlete to co-founding Steel Peak
The influence of real estate clubs and internships on his career path
Distinctions between industrial outdoor storage and traditional industrial assets
Opportunities created by mom-and-pop ownership in this niche space
Building teams and partnerships to support long-term growth
Repositioning underutilized properties for national tenants
Tenant demand driven by construction, transportation, and utility sectors
Shifts from syndications to institutional capital as Steel Peak scales
The credibility that comes with niching down in a specialized market
Long-term value creation as the guiding principle for Steel Peak’s portfolio
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Supporting Resources:
Steel Peak Properties website - steelpeakproperties.com
Blake Rodgers on Instagram - www.instagram.com/blakerodgers
Connect with Blake on LinkedIn - www.linkedin.com/in/blakerodgers
Website - www.streamlined.properties
YouTube - www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/StreamlinedReal
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties
Email - info@streamlined.properties
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
