We hear a story about Utah's massive US flag during its inauguration into the United States, then chat with Nate Walker, a business consultant and musician. Nate Walker stressed the significance of storytelling in marketing, concentrating on the consumer's experience rather than product features. He explained how companies often focus on the wrong aspects, making advertisements less effective. To be successful, marketers should emphasize the product's impact on the consumer's life. Walker illustrated this point with an Apple commercial that resonated emotionally with viewers, highlighting the importance of understanding the customer's story for effective marketing.
Episode Highlights
- Discussing the history of Utah's Mammoth Statehood Flag, created in 1894 after Congress approved Utah's petition for statehood
- Sharing interesting stories around the creation and display of the flag, including the special lighting effects added to highlight Utah's star during the ceremony
- Nate talks about his passion for street photography and his travels around the world, highlighting the value of storytelling in both music and photography
- The guest emphasizes that companies should focus on the experiences and emotions the customers feel while using their products or services, rather than the product itself
- The mistakes companies make in advertising by focusing on technical specifications instead of addressing the customers' needs and experiences
- People tend to focus on components and technical aspects of products, but the real impact comes from understanding the customer's story and needs
- The importance of coaching a person or a company to identify their customers' stories and how it relates to their products, in order to create effective advertisements
Episode Resources - Connect with Neil Bryce, Jeff Beck and Greg Spencer
Left of the Lake Podcast: https://www.facebook.com/groups/288869046622439/?ref=share - https://www.instagram.com/accounts/login/?next=/leftofthelake/
- Connect with the Guest:
https://seasonedamnesia.com/
