Are you tired of watching your holiday sales fizzle out before they even begin? As a podcaster and business owner, you know the struggle of trying to make the most of the fourth quarter buying season. But the real key to success isn't a last-minute scramble, it is the way you prepare and strategize ahead of time.
In this episode, we're tackling the three biggest reasons holiday sales often fall flat and, more importantly, how you can start turning things around right now. It is time to shift your mindset and approach so you can create a powerful end-of-year push for your business.
First, we'll dive into why your sales might feel invisible. Too many entrepreneurs create valuable content without ever connecting it to their offers. I'll show you how to align your content with your sales strategy, break out of the belief that people are not buying during the holidays, and make sure your offers actually show up where your audience can see them.
Next, we'll look at the problem of disappearing content. If you've been relying on short-lived social posts to do the heavy lifting, you're missing the opportunity to build long-term visibility. You'll learn why evergreen content is essential, how to use your podcast and YouTube channel for lasting impact, and how to create assets that keep generating leads and sales well beyond the holiday season.
Finally, we'll cover the danger of waiting too long. If you don't start priming your audience until November, you are already behind. We'll explore the psychology of building trust and anticipation early, and I'll give you practical ways to map out a content strategy that naturally leads into your big holiday offer.
By the end of this episode, you'll know exactly how to prepare for a holiday season that doesn't just get by but actually thrives.
Ready to take action? Here's what you can do right now:
1. Connect one piece of content directly to your offer
2. Publish a long-form piece of content about your offer
3. Share a behind-the-scenes warmup of your holiday plans
Don't miss next week's episode, where we'll dive into a step-by-step warmup for October, showing you exactly what to post, where to post it, and how to create all the content you need without burning out.
Remember, the holiday season is a prime time for people to invest in themselves and their businesses. By starting your preparation now, you're setting yourself up for a successful and profitable end to the year. Are you ready to make this your best holiday sales season yet?
If you're excited to dive deeper, I invite you to check out my CPR (Clarity, Purpose, Revenue) Audit. This personalized strategy session will help you:
SIGN UP HERE: http://podcastcpr.com/
Ready to turn your podcast into a relationship-building powerhouse?
Let's make it happen!
Let's CONNECT
