Are you part of the elite 13% of podcasters still going strong? Congratulations on not fading away! But here's the burning question: Is your podcast actually growing your business? If you're nodding your head "no," it's time to take a hard look at your podcast's foundation.
In this episode, we're diving deep into the often-overlooked aspects of podcasting that can make or break your success. As someone who's been there - with hundreds of episodes under my belt and still feeling invisible - I understand the frustration of putting in the work without seeing the results.
1. Clear and relevant offers: Does your podcast content naturally lead to your services or products?
2. Targeted episodes: Are you speaking directly to the people who need what you're offering?
3. SEO-friendly titles and descriptions: Can potential listeners find you through search?
4. Solid content funnel: Is there a clear path from listener to customer?
5. Purposeful publishing: Do you know exactly why you're putting out each episode?
Ready for a quick reality check? Here's your 10-minute action step:
1. Review your last three episodes
2. Ask yourself:
• Did each episode have a clear next step connecting to your offer?
• Would a stranger understand your podcast's focus from the title and intro?
• Are you strategically repurposing content or just checking boxes?
Remember, even small tweaks in these areas can plug the leaks in your podcast strategy, leading to more listeners, more engagement, and ultimately, more business growth.
Are you ready to transform your podcast from a passion project into a powerful business tool? Tune in to discover how to build a rock-solid foundation that will set you up for long-term success.
