If you capture what really matters to your clients, your copy will be gold and resonate with the audience.
When it comes to copywriting, if you try to speak to everyone, you end up speaking to no one. If you don't have a clearly defined audience in mind when you're creating copy, your message ends up diluted and can feel all over the place.
In today's episode, I am joined by Masha Koyen of Content Vertical where she offers strategic website copywriting services to designers all over the world. Masha uses a data-driven approach to uncover the secrets to what makes your ideal client tick and then writes compelling copy that speaks directly to them through your website. Masha joins us today to help us all understand the importance of tailoring your message and how to just get started.
Here’s a glance at this episode…
- Masha and I discuss common mistakes made when it comes to interior design website copy
- We share the need to continuously update your website as your business evolves.
- We dive into how to write using both SEO and your brand voice plus what really matters when it comes to your copy.
- We share how to build in calls to action on your website to encourage potential clients to take the next step.
Copywriting can ultimately help your website become a screening tool that helps your ideal client find you and allows for objections to be addressed. Ideally, your website will include sections touching on pain points, designers, benefits of working with you, your unique value and then how to take the next steps. Narrowing down your audience, brand voice, tone, and overall image you want to put out to potential clients is key!
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