Besto is the first ever nut-free, seed oil-free, gluten- free pesto. Kaureen Randhawa created Besto because of her lifelong nut allergy and passion for better for you, whole food ingredients. Kaureen brings us behind-the-scenes of how she launched and now scaling Besto!
Kaureen's career before becoming a CPG founder (and why she made the leap!)
Besto's brand story (it started with a logo on Canva)
Besto's brand strategy of bringing the first ever nut-free, seed oil-free, gluten- free pesto to market
Kaureen's advice for an emerging brand founder
Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They're an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
