Rethinking daily household essentials took on a whole new urgency when Will Gahagan decided to confront a hidden environmental crisis: the billions of pesticide- and microplastic-laden wet wipes clogging oceans and landfills every year. As Co-Founder and CEO of Biom, Will is revolutionizing a massive everyday category with 100% plant-based, non-toxic, and fully biodegradable wipes designed to protect both households and the planet.
Growing up on the water in Charleston, South Carolina, Will developed a deep connection to coastal conservation before building a successful decade-long career leading go-to-market teams at high-growth startups like Untapped and Legion Technologies. Combining his commercial scaling background with co-founder Hank Schellenger's industrial design expertise, Will shares how they spent over a year prototyping a zero-compromise solution that blends elevated aesthetics with clean-label, plastic-free performance.
Inside the Episode:
How turning over a generic wipe container and reading the label sparked Will's discovery of hidden microplastics and pesticides, launching his mission to create Biom.
Will discusses the product design and development journey behind creating non-toxic, biodegradable wipes that deliver performance without sacrificing aesthetics.
