Christina Dorr Drake, Co-Founder & CEO Willa's Oat Milk shares how she and her sister started the brand inspired by their grandmother's oat milk recipe. After observing a gap in the plant-based milk market, Christina, her sister, and husband set out to bring a cleaner oat milk (think no gums and lower sugar) to consumers. Christina took her experience working with brands at agencies along with her sister's background in food & beverage manufacturing, to launch a better for you oat milk (that was formulated in their grandmother's kitchen!).
Now you can shop their best-selling oat milks online and select retailers. You'll also learn how Christina needed to change their launch strategy in 2020.
Such a great lesson in small bets, local activations, social listening, and trusting your gut!
