In this episode, I'm joined by Maria Covarrubias, Mexican-American chef and founder of Cien Chiles, a brand bringing the vibrant flavors of her childhood to kitchens everywhere. Inspired by the wisdom of her Abuela and a desire to share her cultural heritage, Maria created a line of hot sauces that do more than bring heat—they celebrate flavor, creativity, and culture.
How Maria's family roots, culinary background, and CPG experience inspired the creation of Cien Chiles
The philosophy behind "Real Food, Real Flavor" and redefining hot sauce as a culinary art
Advice for founders turning personal heritage into authentic, market-ready products
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